Alright, there is a little tongue and cheek in that headline. And I am also smart enough to know that I should convey that my message that follows for this piece is not-so-serious…after all, I really appreciate the people who do take the time to come here everyday and read the blog. No need to disturb/upset the majority of people that have put up their $99 reservation.
Fair disclaimer out of the way, lets get down into it.
The average age of a Nissan LEAF buyer (up until this point) is north of 50. More than a third are collecting pensions. Now why is this? The LEAF would seem to be a car for the ‘next generation,’ yet less than 5% are in their 20s.
One has to believe that the amount of ‘over 60′ buyers will only increase, as their grandkids come to their Florida over the summer, and show grandad how to use the computer to reserve his new LEAF…while the 20-somethings should have already been “up in Nissan’s face” putting down their $99.
So, will the LEAF be making a run at Buick’s crown for the vehicle for the aged? (now down to ‘only’ 65 from a high of 72, thanks to Tiger Woods, and now the Buick Enclave) No. Not likely.
I don’t think it is the car itself that is to blame for the high grey hair count of hand raisers. It is strictly the price. We are talking about a car starting at over $32,500, and you are looking at putting out probably around $40,000, all in (taxes, freight, charger, etc) at the dealer just to get a set of keys. Now sure there is a check for $7,500 coming back to you down the road, but that is still a astronomical amount in the world of compact sedans. ‘Junior’ just out of college is going to have a hard time coming up with this scratch, while his dad, who was teased with a electric future in the 90s with vehicles such as the EV1, is more than ready to take the plunge.
Second point, color blindness. Now here is where I know I am going to get in trouble. A third of all buyers have bought into the “Aqua Blue” or “Aqua Blue Earth” or “Water Blue” or whatever Nissan is given to call that terrible color today.
I hear it. I hear what you (well, 31% of you) are saying. “Statik, you are insane, that is a great color. Look how vibrant, look what it signifies…it is so unique. You just like all cars in black, so you can see the forest for the trees!” Blah, ditty, blah. I hear you, and to be fair, it actually doesn’t look bad….right now. And there is my point.
Whenever a car comes out that is a fresh face on the auto scene, invariably it also comes with a initial ‘wow’ color choice. And at the time it comes out, people say, “wow, that is a great color, it is so unique,” but its not, it is ugly. Time will wear out its welcome far too quickly, and before you know it, your car that was such a break from the norm, is now just a hideous eye sore. Don’t believe me? Just have a look at the 2010 “Citrus Fire Metallic” Element and the 2010 “Synergy Green” Camaro…already moving violations against your senses.
Alright, you still don’t believe me. Fair enough. Go out to your window and look outside, better yet, go to your local WalMart and scan the parking lot, all normal colors…except for that ugly (insert car name here) in burnt orange, or powder blue, or purple haze, etc., etc. There quite simply is no mass produced car in a odd color that stands the test of time. Drivers of these vehicles are to be mocked openly. Now do yourself a favor and change your mind, and just get it in silver, or black, or white…or red if you really must stand out. You will thank me later. Trust me.
Or get the crazy blue, see if I care…in five years it will be the Espirit Firebird all over again. /and I will mock you