Ever since the LEAF was introduced last year, the advertising from Nissan has been, well…none existant.
Of course, one could argue that it was also unnecessary with Nissan already under the weight of more reservations than they can handle (21,000+ worldwide) with production still over three months away, starting in October in Oppama, Japan.
However, that all changes in September, when Nissan disengages the silent running mode and kicks the advertising into high gear. There will be a marked increase, and focus on the LEAF itself when Nissan begins to feature their 2011 model year lineup; but not so much in the print/TV media as traditional cars…Nissan is bring LEAFs to your door.
Brian Carolin, who is senior VP for sales and marketing at Nissan North America Inc., said that the advertising will “emphasize the car’s zero emissions” and that the “visual of no tailpipe is going to be a central part of our marketing communications.” It would seem Nissan is drawing a early line in the sand against the coming competition from the Chevrolet Volt.
This new national advertising program will be centered around test drives. Lots of test drives. So many that if right now you are not in one of those ‘early release areas,’ and you live near almost any major city, you will not be able to say that you have not at least had the opportunity to drive a LEAF. Nissan bills their test drive program as offering “tens of thousands.”
The program will run from October to December of this year. While all the details have not yet been made public, you can probably contact your local “Nissan LEAF Reservation Specialist” at your local dealership and he will make sure you don’t miss out.