LEAF Customers in California Can Bring Lease Payments “Under $200″

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We all know, or at least we probably should know by now, the standard Nissan LEAF lease offer. The basic SV model (which has a MSRP of $32,790) is $349 per month,over 36 months, with $1,999 down.

The most significant factor in achieving this low monthly payment, comes from the fact that the lease also includes the $7,500 federal loan rebate transferred over to Nissan at time of purchase.

Now comes word from Nissan, (albeit indirectly from a obscure interview from this past plug-in 2010 conference with earth2017.com), from Trisha Jung, who is Chief Marketing Manager for Nissan, that if customers put their state incentive from the CVRP (Clean Vehicle Rebate Project) program directly towards their LEAF as well at the same time, it means they could be driving away in their new Nissan LEAF for “under $200,” a even significantly lower payment.

As a example, if a consumer in California wanted to apply the $5,000 (tax rebate) in advance towards that lease price point, they would actually bring the lease down to under $200 a month.”

Sounds like a pretty good deal (and marketing angle) for Nissan to take advantage of…at least for the first 1,500-2,000 odd Californians it would apply to…and in other states with similar incentive type programs.

I have attached the video of Ms. Jung and Bill Roth (earth2017.com) below.

Fair Disclaimer: Readers might want to skip right to around the :57 mark, because the rest of the piece is just some very basic stuff, complete with some very campy reactions from Bill Roth at Plug-In 2010…I felt like at any moment Vince from Shamwow might finish up the interview.

17 Responses

  1. DonC says:

    Weird way to do it. Seems like it would be better to just take the $5000 up front. (If you lease for a minimum of 36 months you’re eligible for the rebate).

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  2. FUTURE LEAF DRIVER says:

    $200.00 a month for an all-electric quiet luxury vehicle!!!

    This just keeps getting better all the time!

    GO EV!!!

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  3. RB says:

    Every coin has two sides. This news note makes one wonder if there are Leaf customers out there who actually are willing to pay for their car and charger — that is, real customers, not just people willing to accept a government handout. I hope so; otherwise the Leaf and other electrics may have a pretty short lifeline.

    That said, I would certainly accept any handouts offered to me (smile).

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  4. RB says:

    -
    There’s an interesting aspect to this post as related to the general automotive competitive marketplace. When I look at the newspaper, I see lots of ads for cars with payments around $200/ month. For the most part these are payments over a longer period to buy rather than lease the car, but the part that sticks with me — and is no doubt the main focus of the ad — is the $200/month.
    -
    So this post is the first time that I’ve seen any electric car associated with a $200/month price, even with gimmicks. If Nissan or gm or any other company can keep this price level in play, they have really entered the mainstream car market. Wonderful, methinks.

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  5. Gwido says:

    Of course, you can make the monthly payment as low as you want if you increase your down payment sufficiently, which is what you do when you transfer the federal and state incentives to the car maker.

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  6. Gwido says:

    So if you are turning in a reservation & getting $1,000 or $1,500 off the windor sticker, that would make your payment 150$-170$ a month right?  

    .
    You’re right. Every 500$ taken off the sticker price should reduce the monthly lease payment by about 16$ to 17$ (can vary depending on interest rate).

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  7. Jimza Skeptic says:

    While this is great marketing, the fact is that the CARB rebate program is only funded for an estimated 1,500-2,000 cars total. That includes Teslas, and any others that come to market. The fund is a general fund that covers Electric Trucks, Motorized Bikes, cars, etc. There is no set amount for each category, so if there is an increase in large truck purchases (which get $20K rebate) that reduces the overall amount for the other groups. The last estimate was 1,600 cars would be eligible and there have been estimates that after subtracting Tesla and a few others, 850-1,200 Leaf buyers would get the rebate.

    This is one of the reasons, GM did not play the game to get the VOLT certified. Only benefits a small percentage of customers. This was strictly a feel good program passed by California in 2007 because no major companies had a vehicle coming to market. Now it’s a “Oh Damn” they really did build the cars. There will be a lot of people lured into the Nissan showroom for the old bate & switch. ” I want that $200 lease for the Leaf!” — “Oh, I am sorry, that deal ran out the 1st week it was offered. How about I put you into a Base Versa 1.6MT for $198/month, an even better deal!”

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  8. Van says:

    Nissan should modify their advertised lease from 349 per month to 299 per month, with the more cash up front.

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  9. GeorgeS says:

    Off the subject:
    Jay,
    You said you were interested in the Brammo motorcycle so I will give you this input that I got from Aaron Bland Manager Mechanical Engineering @ Brammo plus the sales dept.
    This is what I learned:

    No test drives till 3 mo before your bike is ready. Dep also req’d at this time.
    -2011 prod approx 500-1000 bikes (hlf yr)
    -2011 prod won’t start till mid 2011
    -can be in production approx 9 mo from when they finalize the prod config. (which would have to be around now)
    -range for the 8 kwh race bike=38 miles@76 MPH, 50 miles@60-65MPH
    GSB

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  10. Off the subject:
    Jay,
    You said you were interested in the Brammo motorcycle so I will give you this input that I got from Aaron Bland Manager Mechanical Engineering @ Brammo plus the sales dept.
    This is what I learned:

    No test drives till 3 mo before your bike is ready. Dep also req’d at this time.
    -2011 prod approx 500-1000 bikes (hlf yr)
    -2011 prod won’t start till mid 2011
    -can be in production approx 9 mo from when they finalize the prod config. (which would have to be around now)
    -range for the 8 kwh race bike=38 miles@76 MPH, 50 miles@60-65MPH
    GSB  (Quote)

    Thanks George, appreciate that. The test drive part was the part I always found fuzzy. ie) was it 3 months before production? or 3 months before production of your bike? and the deposit schedule, etc. Still a little odd that the test drive has a relationship with your production date and deposit, but w/e…it there business to run.

    /good stuff

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  11. Echin McCrotch says:

    The last estimate was 1,600 cars would be eligible and there have been estimates that after subtracting Tesla and a few others, 850-1,200 Leaf buyers would get the rebate.

    So any EV dealers should just not even consider this rebate because it’s “Small” in your opinion? 850-1,200 sales is something a manufacturer should just piss away because YOU think it’s not worth it? Or EV buyers shouldn’t even try to sign up for the rebate because YOU think it’s not worth it? Boy!! I sure am glad YOU’RE not a leader in any of the car manufacturers.

    Here’s the “Intent” of the rebates:
    “The Zero-Emission and Plug-In Hybrid Light-Duty Vehicle Rebate Project (Clean Vehicle Rebate Project or CVRP) is intended to encourage and accelerate zero-emission vehicle deployment and technology innovation.”
    It was designed to spark the fire.

    Go read it for yourself, page 4 in the “Executive Summary”: http://energycenter.org/index.php/incentive-programs/self-generation-incentive-program/sgip-documents/doc_download/533-clean-vehicle-rebate-project-implementation-manual

    Primary site: http://energycenter.org/index.php/incentive-programs/clean-vehicle-rebate-project/cvrp-eligible-vehicles

    And where does it ever say that after 2011 all funding will stop and 2012 will NOT be allocated any more funds?

    This is one of the reasons, GM did not play the game to get the VOLT certified.

    Puhhleees! (rolls eyes), and you know *ALL* the reasons why the Volt did NOT meet qualifications for the rebate? Only GM knows and they will not divulge it. Not till it’s way later in the life of Gen 1. It’s more like “Oh darn, the Volt now looks like an over priced petrol pollution puker at low mpg rate of ‘Comparable to a Corolla’ at 26/35 mpg”…. hmmm I wonder why the Corolla doesn’t meet AT-PZEV?….lol

    .

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  12. RB says:

    Skeptic said:

    While this is great marketing, the fact is that the CARB rebate program is only funded for an estimated 1,500-2,000 cars total.

    .
    True, but if you are one of those 2000 it is real money.
    Also, government rebate programs often are extended or expanded.

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  13. Jimza Skeptic says:

    So any EV dealers should just not even consider this rebate because it’s “Small” in your opinion? 850-1,200 sales is something a manufacturer should just piss away because YOU think it’s not worth it? Or EV buyers shouldn’t even try to sign up for the rebate because YOU think it’s not worth it? Boy!! I sure am glad YOU’RE not a leader in any of the car manufacturers.
    Here’s the “Intent” of the rebates:
    “The Zero-Emission and Plug-In Hybrid Light-Duty Vehicle Rebate Project (Clean Vehicle Rebate Project or CVRP) is intended to encourage and accelerate zero-emission vehicle deployment and technology innovation.”
    It was designed to spark the fire.Go read it for yourself, page 4 in the “Executive Summary”: http://energycenter.org/index.php/incentive-programs/self-generation-incentive-program/sgip-documents/doc_download/533-clean-vehicle-rebate-project-implementation-manualPrimary site: http://energycenter.org/index.php/incentive-programs/clean-vehicle-rebate-project/cvrp-eligible-vehiclesAnd where does it ever say that after 2011 all funding will stop and 2012 will NOT be allocated any more funds?
    Puhhleees! (rolls eyes), and you know *ALL* the reasons why the Volt did NOT meet qualifications for the rebate? Only GM knows and they will not divulge it. Not till it’s way later in the life of Gen 1. It’s more like “Oh darn, the Volt now looks like an over priced petrol pollution puker at low mpg rate of ‘Comparable to a Corolla’ at 26/35 mpg”…. hmmm I wonder why the Corolla doesn’t meet AT-PZEV?….lol.  

    What I am saying is how about a little truth in advertising boys. If Nissan is going to tout a $200 lease by using the CARB rebate, they should fully disclose the odds of getting the rebate. If Nissan is releasing 50,000 cars to California in 2011, then you only have a about a 2.5% chance of getting the rebate….
    Of course if Nissan only releases 500 cars to California in 2011, then there is probably 100% chance to get it…. Hmmmm…. I guess I agree with you, based on Nissan’s meager forecast for delivery to California, Nissan is not falsely advertising!!!
    Regarding allocation in 2012…. LOLOLOLOLOL That dysfunctional state never imagined the big boys would deliver! They will quietly not fund in 2012… Or maybe put a little money in the pot to fund 500 cars. Speaking of Pot, you must have gotten some of the bad stuff with the comments you are making! LOL ;-)

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  14. GeorgeS says:

    Hopefully soon, some of the guys will get cars and we can have a talk about a subject that is much more interesting than F’ng POLITICS.

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  16. Jason Brooks says:

    I just got off the phone with someone at CVRP. He informed me that the california funds CANNOT be directly configured into the lease. You lease the car for $349. Once you get your car in your hand, not when you order it, but when you actually have the car and can submit your VIN, then you will go through the process of getting a check for $5000 several weeks later. Then you can put the money in the bank and use it to pay your loan or whatever you want, but the money goes directly to you. For an updated chart on how much money is still left for us in california, go here:

    http://energycenter.org/index.php/incentive-programs/clean-vehicle-rebate-project/cvrp-program-status

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